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Low cost marketing that presents vast economies of scale. It can further be said that using the Internet provided a business advantage [Aldridge et al. 1997]. However, the Internet's business advantage is not as great anymore as most medium and large sized companies have a web site. In the mid and late 1990's, e-commerce companies were willing to spend vast amounts of money on advertising, apparently without concern for the returns on the investment. Companies who were keen to harness the potential of the Internet soon became disillusioned with over-hyped expectations. E-commerce companies are now reducing expenses and investment in online marketing and technology [Aldridge et al. 1997:162, Bonanos 2001, Mollison 2002, Joseph & Poon 2001].

 

Oxfordshire (abbreviated Oxon, from the Latinised form Oxonia) is a county in the South East of England, bordering on Northamptonshire, Buckinghamshire, Berkshire, Wiltshire, Gloucestershire, and Warwickshire.

It is divided into five local government districts: Oxford, Cherwell, Vale of White Horse (after the Uffington White Horse), West Oxfordshire and South Oxfordshire.

The county has a major tourism industry. The area is noted for the concentration of performance motorsport companies and facilities. Oxford University Press has headed a concentration of print and publishing firms; the university is also linked to the concentration of local biotechnology companies.

The main centre of population is the city of Oxford. Other significant settlements are Banbury, Bicester, Kidlington, and Chipping Norton to the north of Oxford; Witney to the west; Thame and Chinnor to the east; and Abingdon, Wantage, Didcot, Wallingford and Henley-on-Thames to the south. Future population growth in the county is hoped to be concentrated around Banbury, Bicester, Didcot and Witney, near the South Midlands growth area.

The highest point of the county is Whitehorse Hill, in the Vale of White Horse, reaching 856 feet (261m).

 

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